Are you a Content Creator?

Join the Parrot Challenge to win a share of the N2,000,000 Prize Money.

About Parrot

Parrot is a two-sided customer reviews and customer intelligence platform designed to build trust in commerce and make buying decisions easier. It is where customers come to check authentic reviews before spending their money and where businesses showcase trust, gain visibility, and grow sales.

About the Challenge

The Parrot Challenge is an open invitation to content creators across Nigeria to create exciting, creative, and engaging video content about the Parrot app. The goal is to drive awareness, sign-ups, and active usage among our four key audiences: Customers, Businesses, UGC Creators, and Pro Reviewers.

Creators are encouraged to showcase how Parrot is changing the way customers use reviews to avoid making bad buying decisions, and voice their opinions and feedback to brands. The content should be fun, authentic, and engaging, appealing to Gen Z and Millennials who are already shaping digital commerce trends.

At the end of the challenge, 10 winners will share from the ₦2 million prize pool and secure the opportunity to become Parrot Brand Ambassadors.

Requirements to Participate

Must be an existing Content Creator.

Must have a minimum of 2,000 followers before participating in the challenge (to be verified) on any of the social media platforms that will be used for the challenge (Instagram, X, TikTok).

Download, sign up, and use/interact with the app to understand how it works. Here's a link to download it: http://onelink.to/nwmnzy

Check our social media accounts to have a feel of us as a brand, and the product.

Participants are allowed to run sponsored ads on their entries (we have tools to verify the authenticity of engagement).

Winners will be onboarded as Parrot ambassadors for two months and must be willing to create and post content for Parrot after the challenge. In addition to the prize money, they will also receive other perks and benefits.

Content Guidelines

Videos must be fun, creative, and highlight Parrot’s core features and benefits (text, audio, or video reviews, UGC, or honest customer experiences).

Content should not be more than 90 seconds.

Content MUST be in portrait (9 by 16 aspect ratio) and HD quality.

Content should encourage viewers to sign up on Parrot, and post reviews about products, services, or brands.

Tone should be relatable, authentic, and engaging (not formal).

How To Submit Your Entry

Participants MUST post their entries on these 4 platforms: Instagram, Parrot and TikTok(this is a MUST).

Participants MUST create an account on Parrot (either a UGC Creator account or a Pro Reviewer account) and post their entries as a 'Tell'.

Participants MUST tag @use_parrot on Instagram, Parrot and TikTok.

Entries MUST be submitted with these hashtags #ParrotChallenge, #TellParrot, #AskParrot, #UseParrot

Parrot Keywords and Terms

As part of our marketing and branding efforts, we have some terms and terminologies unique to us and the product (Parrot). We expect the Creators participating in the Parrot Challenge to creatively use and infuse these terms into the content.

Ask Parrot: a term used to connote a user asking for information such as reviews, opinions, or finding a business. For example, if someone asks your opinion about a product, service, brand, or movie, you can respond with 'Ask Parrot'.

Tell Parrot: a term used to connote a user writing or telling information into Parrot. For example, when a customer gives feedback, writes a review, or complains about a product or service, you can use 'Tell Parrot'.

Use Parrot: a term that broadly means encouraging others to Use Parrot — like a call to action (CTA).

Parrots: We call our users Parrots (remember the Parrot bird? It says what it sees or hears honestly — just like our users who share genuine experiences).

Winner Selection Process

To ensure fairness and excitement, winners will be selected through a two-stage process:

STAGE 1:Social Media Engagement

The top 20 entries with the highest engagement (likes, comments, shares) will qualify for the next stage.

STAGE 2:Community Voting

The audience will vote to select the 10 most creative entries from the 20 finalists.

Winners will be announced across Parrot's official platforms.

What can get you and your entry disqualified

Fake likes, reposts etc

Fake engagement such as comments, shares etc.

Using bot accounts to drive engagement.

Check our social media accounts to have a feel of us as a brand, and the product.

Not adhering to the content creation instruction.

Not adhering to the content posting instruction e.g not posting the content on all the FOUR platforms (Instagram, Parrot, X, and TikTok), not tagging us (@use_parrot), not using the hashtags (#ParrotChallenge, #UseParrot, #TellParrot, #AskParrot)

Malicious practices during the voting process

Attempts to game or manipulate the process.

Timeline

Challenge Commencement :

15th October, 2025

Round of 20 Selection (based on engagement on social media):

15th November, 2025

Final Winners Announcement:

20th November, 2025.

Rewards

Position

Prize

Winner - 1st Position

Runner Up - 2nd Position

2nd Runner Up - 3rd Position

3rd Runner Up - 4th Position

4th Runner Up - 5th Position

N300,000

N250,000

N200,000

N150,000

N100,000

Position

6th Position

7th Position

8th Position

9th Position

10th Position

TOTAL NUMBER OF WINNERS = 10

N50,000

Customers

Business

Legal

Company

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