How does Parrot work?

How does Parrot work?

Parrot is a community-driven customer feedback and analytics platform that runs on user-generated content. We do not influence the reviews and ratings given by our users. Rather we give customers the platform and power to voice their opinions. We serve as an ear for businesses to hear what their customers are saying about them, good or bad!

Customers can:

• Search for trustworthy businesses
• Filter search based on categories, rating, and distance
• Read reviews and ratings by past customers.
• Filter search based on categories, rating, and distance

Businesses can:

• Showcase products and services with images and video
• Read and respond to customer review
• Invite customers to write review
• Showcase and display reviews on website, apps, emails and marketing materials

Why Content Moderation Matters

Content moderation is essential for several reasons:

• Authenticity: We want to ensure that the reviews and content shared on our platform are genuine and based on real experiences.
• Respect: We maintain a respectful and inclusive space where users can express their views without fear of harassment or discrimination.
• Compliance: We adhere to our platform's terms and policies, which include guidelines on content, language, and behavior.

Customer and Business Verification

To promote trust and transparency, both customers and businesses must verify their identities. Customers are required to verify their email and phone number, while businesses must provide a certificate of business registration.

We are independent and transparent.

Parrot is an independent customer feedback and analytics platform. We are committed to transparency and neutrality, meaning we do not favor either customers or businesses. Our commitment is to the truth, whether it's reflected in a positive or negative customer review or rating. Users are encouraged to provide honest reviews and ratings.

Reviews and Ratings are Published without moderation.

Parrot operates on user-generated content. Users have ownership of their reviews, and only users have the authority to edit or delete them—neither we nor the businesses can do so. However, we reserve the right to permanently remove a review if we determine it to be false or in violation of our terms and policies.

Curbing Fake Reviews

We combat fake reviews using a combination of technology and human expertise. As a platform that empowers customers to voice their opinions, we recognize the significant impact reviews have on brand reputation and sales. Therefore, we consistently invest in advanced technologies to detect and remove fake reviews, all while leveraging human expertise and intelligence in the process.

Reporting and Flagging Reviews

Parrot provides businesses with the option to flag and report reviews they believe to be false. In such cases, our Content Moderation team will contact the customer to request evidence regarding their service experience in order to verify the review. The outcome of this review verification process will determine whether the review is removed or allowed to remain on the platform.